# AI Video Production Brief Template

Use this worksheet to turn a campaign idea into a production brief. Fill in what you know, mark open decisions and name the person who can approve each stage. It is a starting point for a scope discussion, rather than a production quote or a promise of delivery.

## 1. Define the campaign’s job

Start with the audience and the decision the film should support. A production team needs the actual message and the destination for the viewer’s next step.

- Project / brand: ____________________
- Audience and market: ____________________
- One message the audience should remember: ____________________
- Desired next action and destination URL: ____________________
- Where the film will run: ____________________
- How success will be assessed, and who owns the reporting: ____________________

## 2. Supply approved references

Separate fixed brand requirements from visual inspiration. Flag any exact product details, people, locations or demonstrations that need an approved source.

- Brand guidelines and current logo files: ____________________
- Product references and details that must remain exact: ____________________
- Reference films: what to borrow about tone, pace or composition: ____________________
- Approved script, claims and source documents: ____________________
- Assets requiring permission, licence or a real demonstration: ____________________
- Content or imagery to avoid: ____________________

## 3. Agree the output list

List every required master and variant. A different language, crop, runtime, end card or offer can require a separate review and export.

- Hero runtime and aspect ratio: ____________________
- Cut-downs and their intended placements: ____________________
- Languages: voiceover, on-screen text and captions separately: ____________________
- Audio, music and usage requirements: ____________________
- Placement specifications supplied by the receiving platform: ____________________
- Which versions are essential for launch, and which can follow: ____________________

## 4. Name the approval owners

Agree who consolidates feedback, what each reviewer checks and when a stage is signed off. Changes after approval can affect scope and delivery.

- Creative / brand approver: ____________________
- Product, claims or specialist reviewer: ____________________
- Language and cultural reviewers, where needed: ____________________
- Single person consolidating feedback: ____________________
- Script / storyboard / animatic / final review milestones: ____________________
- Included review rounds and how new directions will be handled: ____________________

## 5. Confirm the schedule and handover

Work backwards from the date approved files are needed. Allow for source assets, reviewers and any test scenes before agreeing the production schedule.

- Approved assets available by: ____________________
- Required delivery date and launch date: ____________________
- Any fixed event or media booking: ____________________
- Proof-of-concept or test shots required before full production: ____________________
- Final file naming, delivery location and version owner: ____________________
- Open decisions to resolve before a proposal is approved: ____________________

## Worked example

Illustrative brief: a fictional product launch, not a reported Zyra project

| Decision | Example entry |
| --- | --- |
| Audience | Existing customers considering a new product |
| Message | One approved product benefit, supported by supplied evidence |
| Outputs to scope | A hero film and placement-specific cut-downs; exact versions to be agreed |
| Review gate | Brand and product reviewers approve the storyboard before production |
| Measurement | The marketing owner reviews qualified visits and enquiries after launch |

Prepared by Zyra. Discuss scope: https://www.thezyra.studio/contact