# Video Campaign Version Planner

Use a version matrix before commissioning a multi-market campaign. Each row describes one deliverable with its own audience, text, audio, placement and approval owner. Sharing a master can help organise production, but it does not mean every market can use the same edit unchanged.

## 1. Create one row per deliverable

A placement, language or message change should be visible in the output list. Agree which changes need a new edit, voiceover, graphic pass or review.

- Version ID / file name: ____________________
- Market and audience: ____________________
- Language for voiceover / on-screen text / captions: ____________________
- Channel, runtime, aspect ratio and receiving specification: ____________________
- Message, offer, end card and destination URL: ____________________
- Required delivery date and launch priority: ____________________

## 2. Record what changes from the master

A translated script alone does not define a finished language version. Check timings, terminology, graphics, music and the intended audience against the approved brief.

- Master reference and approved script version: ____________________
- Required local product, offer or wording changes: ____________________
- Pronunciation and terminology reference: ____________________
- Imagery and cultural review requirements: ____________________
- Captions, transcript or other agreed accessibility requirements: ____________________
- Any source assets or language capability still to confirm: ____________________

## 3. Make sign-off explicit

Name the person responsible for each type of review. Do not treat approval of one language or market as approval of all versions.

- Creative and brand owner: ____________________
- Product or claims reviewer: ____________________
- Qualified language reviewer: ____________________
- Market / cultural reviewer where needed: ____________________
- Consolidated feedback due and final sign-off due: ____________________
- Status: planned / in review / approved / needs changes / delivered: ____________________

## 4. Check the release package

Before delivery, compare the agreed list with the actual exports. Confirm the destination and version labels so the correct asset reaches the correct placement.

- Export name matches the approved version ID: ____________________
- Runtime, dimensions, audio and captions checked: ____________________
- Offer, end card and destination checked: ____________________
- Approval record and approved source version recorded: ____________________
- Delivery folder and person responsible for upload: ____________________
- Update trigger, such as a product, offer or approved wording change: ____________________

## Worked example

Illustrative planning rows; requirements must be confirmed for the actual campaign

| Version | Market / audience | Language scope | Placement | Approval owner |
| --- | --- | --- | --- | --- |
| MASTER-01 | Primary campaign audience | Approved master script and audio | Hero placement; specs to confirm | Creative + product owner |
| MARKET-02 | Second market | Confirm audio, text and captions separately | Short edit; crop and duration to confirm | Brand + language reviewer |
| TEST-03 | Defined test audience | Approved master language | Alternative opening; one named hypothesis | Marketing owner |

Prepared by Zyra. Discuss scope: https://www.thezyra.studio/contact