AI Video Production Brief Template

1. Define the campaign’s job

Start with the audience and the decision the film should support. A production team needs the actual message and the destination for the viewer’s next step.

• Project / brand: ____________________
• Audience and market: ____________________
• One message the audience should remember: ____________________
• Desired next action and destination URL: ____________________
• Where the film will run: ____________________
• How success will be assessed, and who owns the reporting: ____________________

2. Supply approved references

Separate fixed brand requirements from visual inspiration. Flag any exact product details, people, locations or demonstrations that need an approved source.

• Brand guidelines and current logo files: ____________________
• Product references and details that must remain exact: ____________________
• Reference films: what to borrow about tone, pace or composition: ____________________
• Approved script, claims and source documents: ____________________
• Assets requiring permission, licence or a real demonstration: ____________________
• Content or imagery to avoid: ____________________

3. Agree the output list

List every required master and variant. A different language, crop, runtime, end card or offer can require a separate review and export.

• Hero runtime and aspect ratio: ____________________
• Cut-downs and their intended placements: ____________________
• Languages: voiceover, on-screen text and captions separately: ____________________
• Audio, music and usage requirements: ____________________
• Placement specifications supplied by the receiving platform: ____________________
• Which versions are essential for launch, and which can follow: ____________________

4. Name the approval owners

Agree who consolidates feedback, what each reviewer checks and when a stage is signed off. Changes after approval can affect scope and delivery.

• Creative / brand approver: ____________________
• Product, claims or specialist reviewer: ____________________
• Language and cultural reviewers, where needed: ____________________
• Single person consolidating feedback: ____________________
• Script / storyboard / animatic / final review milestones: ____________________
• Included review rounds and how new directions will be handled: ____________________

5. Confirm the schedule and handover

Work backwards from the date approved files are needed. Allow for source assets, reviewers and any test scenes before agreeing the production schedule.

• Approved assets available by: ____________________
• Required delivery date and launch date: ____________________
• Any fixed event or media booking: ____________________
• Proof-of-concept or test shots required before full production: ____________________
• Final file naming, delivery location and version owner: ____________________
• Open decisions to resolve before a proposal is approved: ____________________

Worked example

Plan your next production

Use the worksheet to organise your requirements, then review the production approach and examples in AI brand film production. For more context, read Briefing, direction and approval for brand teams.