AI video for brands that intend to win.

Zyra is an AI-native content studio based in Gurgaon, India. We produce brand films, OTT series, micro dramas, performance creatives and social content for global brands, writing, directing and finishing every frame in-house. More than 100 brands and 7,000 AI creatives have come through the studio.

We are not an agency that outsources production, and not a production house that bolts AI onto an existing pipeline. The studio was built AI-native from the first project, which is why the work arrives at a speed and a cost that a conventional crew-and-location model cannot reach.

A full brand film ships in 5 to 7 days, from approved brief to final master. Vertical and social formats turn around in about a day. A five-episode micro drama series takes roughly five days, about a day per episode. Traditional production quotes three months for the same scope.

Speed comes from removing the parts of production that consume the calendar rather than from cutting the parts that make the work good. There is no crew to schedule, no location to secure, no reshoot to book. Revisions happen in hours, so the review cycle stops being the bottleneck.

The thinking stays human and only the execution compresses. Brief, strategy, script and creative direction are led by our team. AI handles visualisation, asset generation, motion and voice. That takes crews, locations, reshoots and scheduling off the critical path, which is where traditional production spends most of its budget.

We are direct about the tradeoff. Where a scene genuinely needs a real human performance carrying the frame, conventional production still wins, and we will say so. For cinematic brand films, episodic storytelling and high-volume performance creative, AI-native production is equivalent or better, and our case studies are the evidence.

Brands that need cinema-grade video faster than a production house can schedule it. Adani, Swiggy, Cars24, Meesho, BCG, Wildstone and Country Delight have all commissioned work, alongside seed-stage D2C companies. Full rights to the finished work transfer to the client on final payment.

Five studios sit under one roof: AI-native film production, brand films and commercials, micro drama, performance marketing ads at 50+ variants per campaign, and social content at 20+ pieces per week. Most clients start with one pillar and expand once the first delivery lands.