apnaCareer Counselling Series
Social | 2025
A career-counselling video series for apna Advantage, built to hold Gen Z attention long enough to deliver real guidance.
Career Counselling Series, Official Trailer
Zyra AI Studio · 2025
Overview
A career-counselling series for apna Advantage, aimed squarely at an audience that scrolls past advice.
The challenge
apna needed to reach Gen Z with genuine career guidance — the hard part was not the information, it was holding attention long enough to deliver it.
What we made
A series of AI-avatar-led counselling videos, published on apna's YouTube channel.
The AI craft
AI avatars carried the presenting, which kept the format consistent across the series and let the writing focus on making the right choices legible rather than on production logistics.
The result
The series is now generating leads for apna Advantage.
More Work
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