Questionswe

getaskedalot.

It means we use AI tools for specific parts of the production pipeline, visualisation, asset generation, motion synthesis, voiceover, while keeping human creative direction at the centre. The brief, strategy, script, and story are always human-led. The AI accelerates execution without replacing the thinking.

For most brand content use cases, it is equivalent or better, particularly for cinematic brand films and social content. Where traditional production still has an edge is in situations requiring real human performance on screen. We are transparent about this, and our case studies show real results from real campaigns.

Our standard timeline is 5–7 days from approved brief to final delivery. Vertical formats - social, ad creatives - typically turn around in about a day. For micro drama series (5 episodes), we need about five days, roughly a day per episode.

Everything: brief intake, creative strategy, scriptwriting, storyboard, visual development, production, sound design, colour grade, and final delivery in all required formats. You brief us once. We handle everything else.

Both. Our smallest projects start at ₹3–4L for performance creative packages. Our brand films typically range from ₹2L to ₹8L depending on scope. We've worked with seed-stage D2C brands and listed companies. The brief determines the fit, not the stage.

A micro drama is serialised fiction in 3–7 minute episodes, designed for mobile-first consumption. Brands use them to reach audiences who block traditional ads and to build brand affinity through storytelling rather than advertising. The format generates return viewers, which compresses algorithm-driven organic reach over time.

We structure every performance creative campaign around three metrics: CPA (cost per acquisition), CTR (click-through rate), and creative fatigue timeline. We deliver variant libraries with A/B structures pre-mapped for your media team. Most clients see meaningful CPA improvement within the first 2–3 weeks of a campaign.

Yes. Visit our Work page for case studies with full results data. We can also share additional samples relevant to your category under NDA if you're evaluating us for a specific brief.

No. Full rights transfer to the client on final payment. We retain the right to use the work in our portfolio unless you request otherwise, in which case we will agree to a portfolio exclusion clause.

Send us your brief via the Contact page. We respond within 24 hours with a perspective, not a templated deck. If there's a fit, we'll move to a short scoping call to align on deliverables and timeline.

Brand films typically range from ₹2L to ₹8L depending on scope, and performance creative packages start at ₹3–4L. The variables are runtime, the number of cut-downs, how many language versions you need, and how much original world-building the script calls for. We quote against a brief, not a rate card.

For comparable output, AI-native production typically lands 80–90% below a conventional shoot. The saving comes from what disappears: crew day rates, location fees, equipment hire, travel and reshoots. Creative direction, scripting and post supervision stay human, and that is the bulk of what you are actually paying for.

You tell us, and we revise. Every project agreement specifies its included revision rounds, and because there is no crew to rebook or location to re-secure, a revision costs hours rather than days. If the direction is wrong, we would rather reset at concept stage than at final delivery.

The number is set in each project agreement and scales with scope. Revisions beyond the agreed rounds are billed at our standard hourly rate. Approval at each milestone — concept, script, storyboard, rough cut — counts as sign-off on that stage, which is what keeps a 5–7 day timeline realistic.

Fifty percent before work begins, and the remaining fifty percent on delivery of final files. Invoices are due within 14 days; beyond that a 2% monthly charge applies, and we may pause an active project if payment runs more than 30 days overdue. Full rights transfer on final payment.

Yes. We run a brand immersion session before production starts, working from your guidelines, past campaigns and tone documents. Colour, typography, product rendering and voice are aligned before the first frame is generated, which is considerably cheaper than correcting them in post.

Usually not. Performers are AI-generated, which is what takes casting, scheduling and reshoots out of the timeline. Where a brief genuinely needs a real human performance carrying the screen, we say so and bring in live capture. We are direct about which approach a script actually calls for.

Yes. Our teaser for the Adani Cement FutureX Quiz Challenge, produced with NDTV, aired on national television at 4K broadcast standard. Disclosure norms for AI-generated advertising are still evolving in India, so we work to your compliance team's labelling requirements for each placement.

Yes. On final payment, full rights to the finished work transfer to you, with no per-placement or per-territory licensing on top. We retain only the right to show the work in our portfolio, and we will agree a written portfolio exclusion if you would rather we didn't.

Both sides keep non-public information confidential — briefs, strategy documents, creative concepts and anything commercially sensitive — and that obligation runs for two years past the end of the project. We can work under your NDA, and unreleased work stays out of our portfolio until you clear it.

Hindi, English, Tamil, Telugu, Kannada and Bengali. Multilingual versions of the same film or series are produced from one production pass rather than being rebuilt per language, so additional languages add cost in voice and subtitling rather than in full re-production.

Every project ships in the formats your channels need: 16:9 masters for OTT and television, 9:16 verticals for Reels, Shorts and Stories, and 1:1 or 4:5 for feed. Film projects include a 4K master, cut-downs at 15 and 30 seconds, and a subtitle pack.

Vertical and social formats typically turn around in about a day. A weekly social engagement runs at 20+ pieces per week across Reels, carousels, static posts and story frames. Performance campaigns deliver 50+ ad variants, produced in parallel rather than one after another.

We are an AI content studio for global brands, based in Gurgaon, Haryana and operated by IZZYAI Labs Private Limited. We work with clients across India and internationally — we produced Wildstone's campaign for its entry into the US market. Remote briefing and review is the norm rather than the exception.

A brief, even a rough one: product or service, audience, the outcome you want, any mandatory brand elements, and your deadline. If you have guidelines, past campaigns or a reference reel, send those too. We come back within 24 hours with a point of view rather than a templated deck.