Questions we get asked a lot.
An AI creative studio combines human strategy, writing and direction with AI tools for visual development and production. Zyra creates brand films, performance ad creatives, social content, micro dramas and OTT work. You commission a finished production with a defined brief and review process, rather than buying access to a video-generation tool.
Compare finished projects in your category, not just impressive individual shots. Ask how the studio handles product accuracy, creative direction, feedback, deliverables and usage terms. A useful proposal explains the scope and approval stages. Start with a clear brief so you can compare studios on the same requirements.
A self-service tool can suit a team that already has the time and skills to write, generate, edit and review its own video. An AI studio handles those production stages for you. Choose based on the creative complexity, brand requirements, internal capacity and finished deliverables your campaign needs.
Compare quotes by concept and script development, runtime, number of films and cut-downs, aspect ratios, languages, audio, revision rounds and final delivery formats. Clarify approval milestones and usage terms before work starts. For social media ads, distinguish the creative production fee from the budget paid to advertising platforms.
Yes. Zyra can produce creative assets from your team’s brief, brand guidelines and campaign objectives. Agree who owns strategy, approvals, production and media buying at the start. For performance campaigns, your media team can test the delivered variants and share results to inform the next creative brief.
It means we use AI tools for specific parts of the production pipeline, visualisation, asset generation, motion synthesis, voiceover, while keeping human creative direction at the centre. The brief, strategy, script, and story are always human-led. The AI accelerates execution without replacing the thinking.
Judge quality against the brief: product accuracy, motion, character continuity, edit, colour and sound. AI can suit cinematic visual worlds and creative variations; live action can be preferable for real performances or exact demonstrations. Review finished projects and agree a visual benchmark rather than assuming one approach is always better.
A 5–7 day production window can suit an approved brand film brief. The proposal defines the hero runtime, cut-downs, languages, aspect ratios and revision rounds. Complex scenes, new directions or delayed approvals can extend the schedule; confirm the delivery date for your scope before starting.
A proposal can include brief intake, creative direction, scripting, storyboards, visual development, production, editing, sound and colour. Agree the exact runtime, cut-downs, languages, aspect ratios, revisions and delivery files before starting. These are scoped deliverables rather than an unlimited production package.
Both. We've worked with seed-stage D2C brands and listed companies, and we scope every project against its brief rather than a rate card, so the brief determines the fit, not the stage. Share your scope on a 30-minute call and we will come back with a number.
A micro drama is a fictional story told in short episodes. Brands can use episodic storytelling when there is a natural role for the product or message within a sustained narrative. Start with the audience and story, then choose episode length and release channels; return viewing and reach are outcomes to measure.
Agree the business objective and a control with your media team before launch. Useful measures include conversion quality, cost per acquisition, click-through rate and creative fatigue. Compare variants under a defined testing plan and use the results for the next brief. Production alone cannot guarantee an acquisition cost or return on ad spend.
Yes. The Work page contains finished films and project context across brand films, performance creatives, product content and episodic storytelling. Review examples relevant to your category and ask which parts of the production Zyra handled. Campaign metrics require their own measurement context and client permission to share.
No. Full rights transfer to the client on final payment. We retain the right to use the work in our portfolio unless you request otherwise, in which case we will agree to a portfolio exclusion clause.
Book a scoping call or email a project brief from the Contact page. Include your company, objective, audience, channels, deliverables, deadline and budget range. We use the brief to discuss the production approach, review stages and scope. Opening an email draft does not send it; please send it from your email app.
Zyra quotes against the brief. Runtime, scene complexity, number of films and cut-downs, languages, audio, usage requirements and revision rounds affect the investment. Send your objective, deadline, references and budget range so we can recommend a scope. There is no single production price that fits every campaign.
Compare quotes for the same script, deliverables, languages, revisions and usage requirements. AI may reduce some shoot logistics, but complex visual development, precise product work and finishing still take time. The appropriate comparison is a scoped proposal against your production requirements, rather than a blanket savings percentage.
You tell us, and we revise. Every project agreement specifies its included revision rounds, and because there is no crew to rebook or location to re-secure, a revision costs hours rather than days. If the direction is wrong, we would rather reset at concept stage than at final delivery.
The number is set in each project agreement and scales with scope. Revisions beyond the agreed rounds are billed at our standard hourly rate. Approval at each milestone — concept, script, storyboard, rough cut — counts as sign-off on that stage, which is what keeps a 5–7 day timeline realistic.
Fifty percent before work begins, and the remaining fifty percent on delivery of final files. Invoices are due within 14 days; beyond that a 2% monthly charge applies, and we may pause an active project if payment runs more than 30 days overdue. Full rights transfer on final payment.
Yes. We run a brand immersion session before production starts, working from your guidelines, past campaigns and tone documents. Colour, typography, product rendering and voice are aligned before the first frame is generated, which is considerably cheaper than correcting them in post.
Usually not. Performers are AI-generated, which is what takes casting, scheduling and reshoots out of the timeline. Where a brief genuinely needs a real human performance carrying the screen, we say so and bring in live capture. We are direct about which approach a script actually calls for.
Yes. Our teaser for the Adani Cement FutureX Quiz Challenge, produced with NDTV, aired on national television at 4K broadcast standard. Disclosure norms for AI-generated advertising are still evolving in India, so we work to your compliance team's labelling requirements for each placement.
Yes. On final payment, full rights to the finished work transfer to you, with no per-placement or per-territory licensing on top. We retain only the right to show the work in our portfolio, and we will agree a written portfolio exclusion if you would rather we didn't.
Both sides keep non-public information confidential — briefs, strategy documents, creative concepts and anything commercially sensitive — and that obligation runs for two years past the end of the project. We can work under your NDA, and unreleased work stays out of our portfolio until you clear it.
Hindi, English, Tamil, Telugu, Kannada and Bengali. Multilingual versions of the same film or series are produced from one production pass rather than being rebuilt per language, so additional languages add cost in voice and subtitling rather than in full re-production.
Common delivery formats include 16:9 for landscape placements, 9:16 for Reels, Shorts and Stories, and 1:1 or 4:5 for feed. Specify resolution, runtime, subtitles, audio and cut-downs in the brief. The agreed scope determines the final masters and versions; not every project includes every format.
A simple vertical edit can be faster than a new concept or generated scene. Ongoing social production is planned around an agreed weekly mix, review calendar and publishing responsibilities. A performance batch separately defines original concepts and adaptations. Confirm the turnaround for your specific brief rather than assuming every asset takes a day.
We are an AI content studio for global brands, based in Gurgaon, Haryana and operated by IZZYAI Labs Private Limited. We work with clients across India and internationally — we produced Wildstone's campaign for its entry into the US market. Remote briefing and review is the norm rather than the exception.
Share your company and role, product or service, target audience, campaign objective, channels, deliverables, languages, deadline and budget range. Add brand guidelines, approved product assets, references and mandatory claims or exclusions. A rough brief is enough to begin the scoping conversation.
Provide approved packshots, logos, brand rules and character references before production. Review a representative frame or sequence early, then check continuity and product detail in the edit. AI can introduce changes to text, geometry and motion; the production plan should identify which details need controlled assets, compositing or another approach.
Discuss a defined pilot scope: one film, an episode, a representative sequence or a small creative batch. Agree what it needs to demonstrate and how it will be reviewed. A pilot helps assess creative fit and workflow; pricing and any later production commitment are agreed in the proposal.
Brief us on your project and we'll come back with ideas within 24 hours.