Realism and accuracy come first. Product shape, packaging, logos and people must match your references, so those references are locked before generation. For Cars24, Zyra replicated the exact car, including its dimensions, so precisely that viewers could not tell whether the ad was shot or generated.
● Brand and Agency Teams · AI Commercials
AI Commercial Production Company
Commercials for brands, produced with AI inside a directed process, from script and storyboard to the cut-downs a campaign needs.
India-based studio · Remote collaboration worldwide · Delivery scoped to your brief
The short answer
Your brief. Our production team.
An AI commercial is a brand advertisement made with AI generation inside a human-directed process. Zyra develops the concept and script, directs the AI production, adds voice, music and edit, and delivers the cut-downs a campaign needs. Cost depends on length, versions, realism and review rounds.
Selected from Zyra's full body of work. Not all projects shown are Brand and Agency Teams - each links to its full case study.
Built around your brief
A Commercial Brief Still Needs Decisions.
Decide where AI generation is enough and where supplied footage or product images are better. Many commercials mix the two; the plan should say which shots come from which source.
Disclosure and usage rules vary by market and platform, and they are changing. Agree what must be labelled, what rights you need and who signs off with your legal team before the film is released.
Production formats
What we can deliver.
The proposal confirms the selected deliverables, versions and review rounds.
Concept and Script
A concept and script built to your message, claims and the length of the commercial.
Storyboard or Animatic
A visual plan you approve before production, so changes happen before generation, not after.
Hero Commercial
The main film, developed to the approved direction and finished to the agreed runtime.
Cut-Downs and Versions
Shorter cuts, alternate endings and language versions scoped in the proposal.
Voice, Music and Sound
Voiceover, music and a sound mix suited to the channels where the commercial will run.
Delivery Masters
Masters and exports in the agreed formats, with a version list of what was approved.
Inside the studio
See the craft. Meet Zyra.
A selection from our wider studio work, across formats and markets.
Showreel · 0:52 · watch with soundSelected work
The brief. The craft. The film.
Cars24 · 2025
Service Launch
- The brief
- Cars24 was spending heavily on performance marketing with poor ROI, dragged down by high production costs.
- Zyra’s role
- AI production of multilingual performance-ad series, including replication of the featured car.
- Production decisions
- AI realism so precise viewers couldn’t tell whether the ad was shot or generated — exact car dimensions, real emotion, actionable messaging.
- Delivered
- Three series of multilingual performance ads, each built in 3–5 days, featuring a real, exactly-replicated car with a model.
Adani X NDTV · 2025
FutureX Quiz Announcement
- The brief
- Announce a national schools quiz — reaching students, principals and teachers — with a teaser fit for national television.
- Zyra’s role
- Production of the AI-assisted launch teaser for the Adani Cement FutureX Quiz Challenge.
- Production decisions
- AI-accelerated production held to broadcast standards for a national audience.
- Delivered
- A 4K teaser for the FutureX Quiz Challenge, aired on NDTV.
Swiggy · 2025
New Product Launch
- The brief
- Launch new Noice products so they felt chirpy, cool and youthful — and performed on paid media.
- Zyra’s role
- Production of performance ads for the Noice product range in multiple aspect ratios.
- Production decisions
- Punchy, youth-first creative built fast in multiple formats for performance channels.
- Delivered
- A set of performance ads in multiple aspect ratios across the Noice product range.
Selected from Zyra's full body of work. Not all projects shown are Brand and Agency Teams - each links to its full case study.
How we work
Clear stages. Human direction.
An agreed brief, clear review stages and a delivery plan.
Brief & Discovery
Agree the message, audience, claims, references, runtimes and the people who approve each stage.
Concept & Storyboard
Agree the number of directions and approve a storyboard or animatic before production.
Production
AI-assisted generation, voiceover, music composition and edit in one directed pipeline.
Review & Refinement
Check product accuracy, continuity and brand rules at each milestone. Revision rounds are defined in the proposal.
Delivery
Receive masters and cut-downs to the specifications and schedule confirmed in your proposal.
Explore production services
Plan the campaign
What shapes the cost of an AI commercial
A scoping guide, not a Zyra rate card or a reported engagement. Quotes are prepared against your brief.
| Cost driver | What changes | What to decide in the brief |
|---|---|---|
| Length and cut-downs | More runtime and more versions mean more to generate and review | The main runtime and every cut-down you need |
| Realism and accuracy | Exact products and faces need more reference work and checks | Which products and people must match exactly |
| Concepts | Each extra creative direction adds script and storyboard work | How many directions to explore before approving one |
| Languages | Each language needs voice, text and a qualified reviewer | The languages and markets, and who reviews each |
| Review rounds | More rounds extend the schedule and the work | Approvers, consolidated feedback and number of rounds |
| Usage and rights | Wider usage and longer terms need to be written down | Channels, territories and the period of use |
Before your production call
Bring a clearer brief.
Frequently asked
Questions, answered.
What is an AI commercial?
An AI commercial is an advertisement produced with AI generation instead of, or alongside, a conventional shoot. A person still writes, directs and approves it. Zyra makes AI commercials as finished films, not raw clips.
Can AI make a commercial without a camera, studio or crew?
In many cases, yes. AI can generate the footage, so no camera crew or studio is needed. A commercial still needs a script, direction, edit, sound and approvals, and some briefs use supplied footage or product images for accuracy.
How much does an AI commercial cost?
Cost depends on length, the number of versions, languages, level of realism and review rounds. Zyra does not publish a rate card because every brief differs. A call produces a scoped quote against your actual requirements.
How long does it take to make an AI commercial?
The schedule is agreed against the brief. A 5–7 day production window can suit an approved brief; scope, versions and approvals set the real timeline, and milestones are confirmed before production starts.
Are AI commercials allowed?
Rules on labelling and using AI-generated advertising differ by country and platform and are changing. Agree the disclosure approach and usage rights with your legal team before release; Zyra records them in the proposal.
Do actors get paid for AI commercials?
If a commercial uses a real person’s face or voice, that permission and any payment are agreed in writing before production. Where no real performer is involved there is no talent fee, but the rights in the brief still need to be checked.
Let’s talk production
Bring your brief. Let’s shape the film.
Tell us about your audience, format and launch plans. We’ll discuss the creative direction, review stages and delivery scope.
Schedule a Call