Video Campaign Version Planner

1. Create one row per deliverable

A placement, language or message change should be visible in the output list. Agree which changes need a new edit, voiceover, graphic pass or review.

• Version ID / file name: ____________________
• Market and audience: ____________________
• Language for voiceover / on-screen text / captions: ____________________
• Channel, runtime, aspect ratio and receiving specification: ____________________
• Message, offer, end card and destination URL: ____________________
• Required delivery date and launch priority: ____________________

2. Record what changes from the master

A translated script alone does not define a finished language version. Check timings, terminology, graphics, music and the intended audience against the approved brief.

• Master reference and approved script version: ____________________
• Required local product, offer or wording changes: ____________________
• Pronunciation and terminology reference: ____________________
• Imagery and cultural review requirements: ____________________
• Captions, transcript or other agreed accessibility requirements: ____________________
• Any source assets or language capability still to confirm: ____________________

3. Make sign-off explicit

Name the person responsible for each type of review. Do not treat approval of one language or market as approval of all versions.

• Creative and brand owner: ____________________
• Product or claims reviewer: ____________________
• Qualified language reviewer: ____________________
• Market / cultural reviewer where needed: ____________________
• Consolidated feedback due and final sign-off due: ____________________
• Status: planned / in review / approved / needs changes / delivered: ____________________

4. Check the release package

Before delivery, compare the agreed list with the actual exports. Confirm the destination and version labels so the correct asset reaches the correct placement.

• Export name matches the approved version ID: ____________________
• Runtime, dimensions, audio and captions checked: ____________________
• Offer, end card and destination checked: ____________________
• Approval record and approved source version recorded: ____________________
• Delivery folder and person responsible for upload: ____________________
• Update trigger, such as a product, offer or approved wording change: ____________________

Worked example

Plan your next production

Use the worksheet to organise your requirements, then review the production approach and examples in AI performance ad creatives. For more context, read Planning language adaptations from one film.