AI Performance Ad Creatives
Hook-led video ads and creative variants for your next campaign.
Hooks and cut-downs
Product and carousel assets
AI advertising creative production for marketing and growth teams running paid campaigns. Zyra makes video ads, product-led statics and carousel variants; your media team can test the assets against an agreed campaign objective.
A useful creative test starts with a question: which hook, product benefit or offer should the audience see? More versions alone do not answer it.
We plan variations in messaging, visuals and format so each batch gives your media team a clear comparison. The brief defines the platforms, audience and conversion goal.
Creative production and media spend are separate budgets. Performance depends on the creative, offer, targeting, landing page and campaign execution; production cannot guarantee a lower CPA.
Production
deliverables.
Video Ads (6s / 15s / 30s)
Hook-first video creatives with multiple format cuts.
Static Display Ads
Full-bleed statics across all IAB standard sizes.
Carousel Sequences
Product-led carousel ads for Meta and Google.
UGC-Style Variations
Lo-fi, authentic-feeling creatives designed to bypass ad fatigue.
Refresh Packs
Monthly creative refresh to prevent audience fatigue.
Naming & Taxonomy System
Structured naming so your team knows exactly what to test.
Our process.
An agreed brief, clear review stages and a delivery plan.
Creative Brief Intake
Audience, objective, platform, budget, and winning creative benchmarks. We go into production with full context.
Hook Matrix
We map 10+ hooks across pain/gain/fear/social proof. Every variant starts with a different hook.
AI Production Sprint
Produce the agreed concepts and adaptations across video, static and carousel formats.
Quality Pass
Human review of every creative. Brand safety, messaging accuracy, and platform compliance checked.
Delivery & Taxonomy
Organised delivery with naming convention, platform specs, and recommended test structure.
Questions, answered.
Social media ads are paid placements that put your message in front of an audience on platforms such as Instagram, Facebook and LinkedIn. An AI production studio creates the video, images and copy used in those placements. Zyra produces creative variants with different hooks, formats and calls to action for your media team to test.
A social media advertising budget has separate parts: creative production, media spend paid to the platform, and campaign management where required. Zyra quotes creative production against your brief. Runtime, concept complexity, number of variants, languages and revision scope affect the quote; platform spend needs its own budget.
Examples include product demonstrations, launch films, offer-led videos, carousel ads and short vertical edits for Reels or Stories. Zyra’s portfolio includes fragrance creatives for Wildstone and product marketing for Rabitat. These examples show our production approach; the right format for your campaign depends on your audience, offer and objective.
No. Production pays for making the creative. Cost per click measures media spend divided by ad clicks, while cost per thousand impressions measures the cost of delivery. Neither is a studio production rate. Compare creative quotes using the same deliverables, then assess campaign costs separately with your media team.
We start with your audience, campaign objective, product information and existing creative benchmarks. We then develop hooks and produce variations in copy, visuals and format. Human review checks each asset before delivery. Your media team can compare the variants against a control and use the results to guide the next brief.
We agree the number of concepts and adaptations before production. Hooks, copy, aspect ratios and cut-downs are tracked separately so a resized asset is not confused with a new idea. Human review checks brand and product details before delivery, and the volume is scoped to your testing needs.
Meta (Facebook + Instagram), Google (Display + YouTube), Programmatic (DV360), and Snapchat. Platform-specific specs applied to every creative.
A creative delivery is not a guarantee of CPA improvement. Agree a control, audience, budget and testing period with your media team, then compare conversion quality and acquisition cost as well as clicks. Share the results to inform the next batch of creative; we do not promise a fixed percentage uplift.
Both. Every creative includes headline, body copy, and CTA copy written for the specific hook and audience segment.
Yes. We offer monthly retainer packages that deliver a fresh batch of 20–30 variants each month to prevent audience fatigue.
This service focuses on creative production. Define media planning, buying, account access and reporting responsibilities separately in the proposal. If your agency or in-house team manages the campaigns, we deliver assets with a naming structure and test context so they can launch and evaluate them.
Share the business objective, audience, channels, runtimes or episode count, required versions and languages, deadline, budget range and reference work. Include brand guidelines and approved product assets where available. We use those details to define deliverables, review stages and a realistic production schedule.
Explore the studio.
Brief us on your project and we'll come back with ideas within 24 hours.