ZYRA
SwiggyNew Product Launch
Brand Film | 2025
A new product launch campaign introducing Swiggy Noice - bringing bold, youthful energy to the brand's latest offering.
#brand-film
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New Product Launch, Official Trailer
Zyra AI Studio · 2025
Brand FilmLaunch4K
Overview
Performance-marketing creative for Swiggy Noice, Swiggy’s bold new private-label food brand on Instamart.
The challenge
Launch new Noice products so they felt chirpy, cool and youthful — and performed on paid media.
What we made
A set of performance ads in multiple aspect ratios across the Noice product range.
The AI craft
Punchy, youth-first creative built fast in multiple formats for performance channels.
The result
Helped lift order rates for Noice and drew attention from Swiggy and other brands.
More Work
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