Sarvodaya HealthcareRobotic Arm Launch

Overview

The social launch film for a robotic surgery arm newly procured by Sarvodaya Healthcare.

The challenge

Announce a piece of surgical hardware as a genuine breakthrough on social media, where medical equipment normally lands flat.

What we made

A launch film built on a 3D VFX render of the machine.

The AI craft

Rendering the arm rather than filming it meant the camera could move through the mechanism and show what the machine actually does, which a shoot in a working hospital could not.

The result

Drove significant awareness and was picked up by a number of social media influencers.

More Work