Ambuja Cements & ACC Labour Day Film
Brand Film | 2026
A Labour Day film for Ambuja Cements and ACC on the dignity of labour, shown here as a 43-second cut of the full film.
Labour Day Film, Official Trailer
Zyra AI Studio · 2026
Overview
A Labour Day film for Ambuja Cements and ACC Cement on the dignity of labour and how both brands are building India.
The challenge
Show the dignity of the people who build India’s roads and infrastructure, with the realism of real footage.
What we made
A Labour Day brand film that combines real footage with AI-generated storyboarding and production. The version on this page is a 43-second cut.
The AI craft
Zyra took the project on to test what the latest AI models could do in June. The storyboard and production were done with AI, and real footage kept the film grounded.
The result
The full film reached about 10 million views on Instagram.
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