Charj Karo EV Charging Station Campaign

Overview

Three realistic ads in hyperlocal languages for Charj Karo, an EV charging station brand in Delhi, Uttar Pradesh and Uttarakhand.

The challenge

Build awareness, and encourage use of the stations, among EV car owners and EV auto drivers across three states.

What we made

A series of three ads for Charj Karo to send to its customers, including an Independence Day film built around a conversation between auto drivers.

The AI craft

Every scene was made to feel real and carry local nuance, so the ads sound like the people they are meant for and travel easily on social media and WhatsApp groups.

More Work