Traya Concept Ad

Overview

A concept film for Traya, made on Zyra’s own initiative rather than a paid brief, to test what AI production can and cannot do.

The challenge

Traya focuses mainly on tier 1 cities. What if it wanted to reach customers across Bharat, in tier 3, 4 and 5 cities, and how would they take to the ad?

What we made

A speculative ad produced in-house from storyboard to final film.

The AI craft

Storyboarded in Zyra’s own tool and produced with Seedance 2.5, one of several models tested to see how real AI video can look.

The result

It showed Zyra both the limits and the potential of AI production. When Zyra posted it, Traya’s team, including its founders, responded warmly on social media.

More Work